Leaked NHS documents regarding the vaccine roll out. Where Mind Space suggest the following:
It is crucial the first phase is successful as it will impact on the behaviours and uptake of future phases.
We need to convert two in every three of the undecided and protect those who are already willing
This will take more than logistics and simple messaging
A behavioural approach can enhance impact as part of the programme
Read the documents in full HERE
Contributor – Debi Evans